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12 Countries in 12 months but common Themes December 31, 2011

Posted by Matthew Townend in Uncategorized.
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This year has been very busy for illume, and has lead us to travelling to 12 countries including interesting places such as Nigeria, Palestine and South Korea. Interestingly whether we have been working in the UK or more far fetched countries we have seen the following common themes:

Mobile Operators transitioning in to broader ICT services

For a few years mobile operators  focussed their strategy around fixed mobile substitution, however now its is very rare to find a pure play mobile operator. Mobile operators are looking to drive converged fixed & mobile and broader ICT strategies,  normally with a focus on Hosted services.

SIP Trunking attacks incumbents revenue

Every where we go from Africa/Middle East to mainland Europe we see a focus on SIP trunking. Depending on the regulatrory and competitive position the implementation and focus changes. For instance in South Africa fixed poring has only just  started to be implemented so the focus had been on outbound termination only.

Role of SBCs in Enterprise and SIP Trunking changing 

As I talk to SBC manufacturers and Service providers I hear that large enterprises are often demanding to use SBCs within their enterprise network to provide increase security and interopobility of their networks.

VPN grows in importance as Quality essential on converged networks 

As applications converge over IP and many of these become Cloud (hosted) the requirements for QOS over the wan becomes ever more important. This year we have worked with a large number of service provider looking at establising new services in these areas.

Mobile Data growth leads mobile operators to rethink content strategy 

This year we did projects in Asia, which demonstrated the phenomenal growth that mobile data and mobile video can drive on the mobile operators network.  We saw growth rates of over 800% in Data usage on already developed networks. This growth will drive the requirement for Mobile operators to better understand user behaviour and also explore Content Delivery Network technology and relationships with content owners.

Hosted VOIP/Cloud Services

The market for  hosted VoIP and UC services still continues to grow strongly, however we have found a number of providers still under estimate the operational capabilities and requirements needed to launch what are often complex services.

2012 – The Year Ahead

2012 will be an important year for illume,  in the next week or so we will announce a merger with one of our partner companies which will give us a lot more global and local capability. Alongside this we will announce a broader research portfolio which will cover a number of the themes above.

Generally although the market conditions are still likely to be tough for us all, there are certainly areas of growth which we all can exploit in the coming year. Speed of innovation and ability to execute however will be key.

I would like to thank everybody who has worked with us, purchased reasearch or just shared their thoughts with us this year.  I wish everybody a Happy, healthy and prosperous  New Year.


Matt Townend

MD illume Consulting