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UK IP/SIP Market Continue to Grow Strongly February 12, 2013

Posted by Matthew Townend in Uncategorized.
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illume completed its survey of VoIP Service provider in January, the survey showed that the SIP/IP trunking market shows no sign of slowing down with growth of 25% June-December 2012. The market was 757,928 trunks at the end of 2012, a growth of 60% year on year.

The survey saw strong performance among key players in the market and an increasing focus from Softswitch vendors such as Broadsoft, Genband & Cisco on the need for their story to incorporate SIP/IP trunks alongside Hosted services.

We explored with the providers what were the key customer drivers and although costs versus ISDN is still the most important there is an increasing understanding that other benefits such as “Flexibility” & “Business Continuity” are also key.  Among the providers serving the larger enterprises we also saw the importance of SIPT as an enabler for Unified Communications growing in importance.  

In the coming year we expect to see more focus on what applications can be layered on top of a SIP trunk,  and how Services Providers can really address Hybrid Hosted & SIP environments and bring benefits of Unified Communications to both traditional PBX & hybrid customer scenarios.

This year we saw a number of new entrants in to the SIP market and a number of new announcements. In December we saw the launch from Talk Talk business of their “Next Generation ISDN30 service” which caught our eye. In effect this service utilises a SIP network and a gateway to deliver a customer the choice to terminate; ISDN, SIP or a mix of channels, bringing the customer some of the flexibility and service benefits associated with SIP to a traditional ISDN environment. We have seen this approach used in other international markets; recently we have been working in the South African market where a number of competitors to Telkom used this approach to attack existing ISDN market, effectively offering like for like services.

One of the other issues on everybody’s lips has been what the impact of Microsoft Lync is, our survey showed that less than 20% of providers had tested with Lync. The providers who have been approved for Lync, indicated that although they had seem some business coming through it was still a relatively small percentage of their overall base, although having the capability had opened up a number of customer discussion they may not have had if they were unable to offer such a capability. Microsoft are clearly generating a lot of enterprise interest behind Lync but its still unclear if it will really replace the PBX.

2013 Forecast & Report

illume and its parent company Cavell are investing in its research capability this year and plan to expand its portfolio and team . On the 19th of February we will launch our annual Hosted VoIP Forecast and report & our SIP/IP trunking report & forecast both of which will enter into more detail on the issues discussed above as well as providing our forecast for the market. If you would like to find out more about Cavell or our research capabilities please visit www.cavellgroup.com or email Matt Townend matthew.townend@cavellgroup.com

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Comments»

1. ewitheridge - February 13, 2013

At last the idea is gaining momentum. Freedom from long contracts is one major driving factor in the growth of VOIP.

2. ewitheridge - February 13, 2013

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