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RingCentral leads the influx of overseas companies entering the UK Hosted VoIP and SIP trunking market. October 29, 2013

Posted by Dominic Black in Uncategorized.
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Followers of illume’s market research will have heard of RingCentral as illume have been talking for a while about the potential impact that they will have on the UK Hosted VoIP and SIP trunking markets. Following their successful launch party last night, we predict that they will now become a growing force in the UK market after achieving rapid growth in the US market which has seen them become the second largest provider.

Their success in the US has seen them recently go public and raise $97.5 million with an initial share price of $13 that was slightly above what themselves and independent analysts predicted. Their growth has come from targeting the SME market and partnering with one of the largest US providers AT&T; they announced last night that they provide services to over 300,000 companies.

Market research conducted by YouGov on behalf of RingCentral highlighted some interesting facts about the UK market which fit in with illume’s own research. Fixed hours of work have changed with a 33% of workers working more then 10 hours a day and 62% of the workforce working from home over 5 hours a week. The growing demand for companies to be flexible and be able to offer workers the opportunity to work in different locations can only be a positive force for the Hosted VoIP and SIP trunking market as they can deliver the tools needed to achieve this.

illume see RingCentral as being the first of many overseas providers to try to break the UK market with other companies such as 8×8 (USA) and Nconnect (NFON in Germany) looking to set up offices in the UK. With an influx of overseas companies with large financial backings and success in other markets entering the UK, it would be naive to assume that this success will not continue and it will be interesting to see whether these companies can adapt to a strong and competitive UK market.

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Comments»

1. GGR - November 14, 2013

I think as more UK businesses become tech-savvy, they will see a clear benefit for adopting VoIP systems but i think as of now, a lot are still nervous to move their whole communications to a system entirely reliant on internet connectivity. Thanks for the article.


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