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Is Microsoft Lync (Skype for Business) going to be side-lined to Messaging and Presence as Genband announce WebRTC web client for Lync? April 17, 2015

Posted by Matthew Townend in Uncategorized.
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GENBAND yesterday announced the introduction of what they claim to be the first WebRTC-based Real Time Communications Client for Lync to seamlessly combine real-time communications with Lync Instant Messaging (IM) and Presence.

“We’re shaking up the economics of delivering Unified Communications (UC) and offering a compelling way to integrate previously bespoke communications technologies,” said Carl Baptiste GENBAND’s Senior Vice President, Enterprise Solutions. “We’re offering enterprises the best of both worlds by combining our own high availability voice, video and collaboration with Lync’s IM and Presence; creating a single, web centric, client.  Our RTC Client for Lync is delivered like a web page but operates like a traditional desktop or mobile application. More importantly, it looks familiar to Lync users so they don’t need to be retrained and IT organizations aren’t burdened with the cost and complexity of expanding Lync infrastructure to support real-time communications.”

This announcement is interesting from two points of view. Firstly it is interesting that another provider is building a Lync solution for Voice and Video as it appears that Microsoft have not had the break through they might have expected in this area. Also, the service provider community seem a little more wary of Microsoft since they rebranded Lync to Skype for Business, as Skype as been a clear competitor of Telco’s for years, and solutions like this may give another avenue to embrace the clear benefits of Microsoft desktop without having to risk tying your future wholly to “Skype for Business”.

Secondly this is an example of how Web RTC is starting to be used to deliver experiences to the customer straight from the browser that would have previously required bespoke application development. With Genband pushing WebRTC strongly, its good to see them incorporating its benefits in the core of their own services

To find out more go to: www.genband.com/media-center/press-releases/genband-introduces-first-webrtc-based-real-time-communications-client

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