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Broadsoft Connections 2015 Report – New Services, 600 Service Providers & Google November 1, 2015

Posted by Matthew Townend in Uncategorized.
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Broadsoft Connections 2015  

Broadsoft pulled off a great event last week with over 1300 people from 600 of the major Service Providers in the world congregating in Phoenix, Arizona. For the first time, they only invited seven selected Analysts from around the world and we were very pleased to be one of them and for them to give us an insight into their global developments, which was appreciated by us all.

The following were some of the key announcements and messages, which were highlighted during the event.

Announcements

Broadsoft’s Scale – Mike Tessler highlighted in his keynote that Broadsoft now had over 12 million Hosted VoIP seats, delivered by over 700 partners in 90 countries. Remarkably, the top Broadsoft players had four times the combined seats of the major OTT providers combined.

Their Partnership with Telco’s – At every opportunity Broadsoft reiterated that they were partnering with Service Providers exclusively and were not going to sell to their customers. This message was well received by the Service Providers and was a clear reflection of the concerns that SPs raised following the launch of BroadCloud.

Project Tempo – Broadsoft launched their new initiative “Project Tempo” which under this initiative Broadsoft plans to announce a series of new services that will help define the Future of Work. The first announcement was “UC One Hub” which looks to integrate real-time communications & collaboration, cloud applications, and contextual intelligence into a unified end-user experience. One of the points the team made was that it is good to integrate these capabilities when users are spending more of their time online.

The Hub will go into Beta in Q1 2016 and will initially look to integrate with the current UC One service and the following applications: Gmail, Google Calendar, and Google Drive in addition to Concur, Redbooth, and Twitter. Future versions will also look to support: Outlook, Salesforce, Zendesk, Dropbox, and LinkedIn.

The hub was demonstrated with UC One and we saw the integration of the above applications into one simple interface, allowing users to see contextual information from the different applications when they were in communication with a specific user. For example, if a user was on a call to a colleague, they would then automatically see the latest mails, project information etc. for projects that we have been working on together to allow for them to effectively work together.

The Hub itself does not store any data but enables API calls to the relevant application, and does everything on the fly each time rendering the results initially into the UC One capability. Cavell believe this is a very interesting launch and although it is in Beta currently, more details will emerge more in the coming months. Questions such as how does it integrate with Premise Based Applications, and also whether users will want to ultimately use UC One as their window onto the world are key questions still to be answered.

Initially, it is clear that the Hub is focused on driving adoption of UC One, but may become more interesting if integrated into other cloud applications which become the point of integration.

New Products

There were a large number of announcements of new products and improvements highlighted below.

New Mobile Applications Launched: UC One Connect and UC One Meet

UC One Connect: Messaging looked a lot simpler and cleaner then its previous interface and addresses a key weakness in their previous service. It also only shows a small set of users when communication and increases battery life.

UC One Meet: Scraps calendar and enables easy access to My Room capabilities

UC One Communicator for Chrome was announced for launch in December integrating with Google apps and the standard UC one bundle

My Room – enhancements announced today: invite guest, includes conference room and effective team chat, also the number of audio participants was raised from 30 to 145 users.

UC One – BroadCloud

Broadsoft announced they would be expanding its global BroadCloud footprint, with focus on France and some other key locations. It will also support SIP as well as Hosted UC service. BroadCloud will also support vertical capabilities initially in the Hospitality vertical.

It was impressive to see so many new launches and improvements to existing services, which in general were very well received by the Service Providers present. Cavell believes that the one area Service Providers might have expected more was Call Centre functionality.

Broadsoft Design & the Very Small Business

One of the very interesting presentations was from DP Venkatesh & Alec Walker from Broadsoft Design (previously MPortal). They demonstrated how in the future, very small businesses are likely to undertake their whole purchase and fulfillment activity online. These users are likely to be looking for a mobile first proposition with a simple set of features including Auto Attendant so they appear larger, but DP demonstrated how Broadsoft Design will help Service Providers build these new portals and enable these services.

Google Key partner! “Microsoft Who ?”:

In all the demos of the new launches they incorporate Google’s services and even the Keynote at the end of the event was by a Google Product Director. The only time Microsoft was really mentioned was when Mike Tessler said:

“Microsoft want to be a global service provider, what do they know about being a Service Provider?“

This did not come as a great surprise, but it was clear to see that Broadsoft and Google may build a tighter relationship in the future.

Overall the event was well organized and received by its audience and Broadsoft managed to demonstrate a renewed focus on partnership with its Service Provider partners. We will obviously have to wait and see how Project Tempo develops as it goes into Beta early next year, and if this enables Broadsoft to move more strongly into UC services and ultimately up the market.

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