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Broadsoft the latest player to enhance capability through Acquisition February 13, 2016

Posted by Matthew Townend in Uncategorized.
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On the 8th of February Broadsoft announced the acquisition of Transera. Transera will help fill the widely acknowledged gap in Broadsoft contact centre portfolio. Transera is a omni channel (voice, email, chat and social) and analytics-driven cloud contact center software business focussed on small-medium business (SMB) and large enterprises. Broadsoft announced that the service will enable Broadsoft service provider customers of both BroadWorks® and BroadCloud® solutions to offer the service. Broadsoft commented:

“Today’s acquisition brings together the leading cloud unified communications provider with a pioneer redefining contact center performance through omni-channel and big data analytics,” said Michael Tessler, chief executive officer, BroadSoft.

Transera is the latest of many acquisitions made in this space over the last 12 months, as Platform and Service Providers race to augment their traditional Hosted Comms package with new capabilities.

We have seen activity particularly in the Cloud Contact Centre market with West Corp acquiring Magnetic North in November and also 8*8 purchasing DXI in May 9th. As well as Contact Centre assets we have also seen other activity with Thinkingphones acquiring video platform Fuze in November and now rebranding the whole company to Fuze. Also we RingCentral acquire messaging & collaboration player GLIP in November.

We expect this trend to continue as providers look to augment their core revenues by increasing their ARPU (average Revenue Per User) by extending their product set. Also providers are trying to move up the market and need more advanced capabilities to do this. We are looking forward to hearing from Michael Quinn from QAdvisors at our European VoIP Summit on March 1st, who has been involved in many of the acquisitions in this area including Magnetic North.

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