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How a Savvy Service Provider can Survive and Grow – Part III August 23, 2017

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shutterstock_150110996Creating Bundles of Success

We have frequently heard that selling telephony services on features is simply emulating the old PBX sales approach and that hosted services benefits for a solution-based sale. Now we have figures to prove it. Cavell figures for 2016-17 confirm that where Service Providers in the channel are seeing success is in the SME where Service Providers are bundling a tight solution and with a very defined set of capabilities. The advantage of bundling is that it creates a solution-based proposition with a vertical or horizontal approach where the Channel understands their pricing, margin and the commercial and technical solution.

Vertical bundles are very strong, enabling the Service Provider to sell down a single vertical and targeting on features needed by that vertical. Cavell has seen a number of Service Providers target specific verticals by integrating into key business solutions that that vertical works with. It requires that the Service Provider understand the business processes of the customer and demonstrates this value to the customer.

Horizontal solutions can be equally strong with specialised CRM integration, or solutions with voicemail control options for road warrior use. Bundles can be commercial or technical, the secret is to tailor them to your target market and demonstrate an understanding of their requirements. A sound business approach for a Service Provider would be to start with commercial bundles and then develop into a technically integrated bundled solution as the customer requirements become clear. The approach for the Service Provider is to analyse your USPs, examine your customer base and products and then look at the rest of the market to determine your competition.

Bundling is more about how to do better with what you already have than about offering anything new.

Service Providers who embrace these opportunities and build solutions with specific value in mind are most likely to be the winners in the market.


If you wish to read more about how the market is changing, please get in touch for more information on Cavell’s market reports due to be released next week on Thursday, August 31st.

 

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How a Savvy Service Provider can Survive and Grow – Part I August 11, 2017

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shutterstock_15480721

Many businesses in the UK, small, medium and large are suffering. Pressures created by fears of what BREXIT may bring, austerity reducing the flow of money and challenging economic conditions, mean they are searching for efficiencies and cost saving opportunities to maintain and grow. These are requirements that the savvy Service Provider can meet to grow their own business. Services have become increasingly competitive and the number of Service Providers in the UK now exceeds 95, so business customers have choice, and this creates the need for Service Providers to increase the attractiveness of their offerings creating stickiness to maintain their current clients and to introduce new value-added services to increase their client base.

Value Added Services that Improve Customer Service

Good customer service is key to business success in every sector and the market research firm Cavell are reporting an increasing demand for call centre features for business telephone users beyond the contact centre. They surmise that this is a direct result of the drive to improve customer services.  The business goal is to collect data from communications that will provide information to help the business to make customer communications better and enable multiple communication channels to be utilised beyond voice, including social media and instant messaging. Call Recording and Analytics are the two key basic call centre offering in demand and large platform providers are increasingly developing these capabilities, or collaborating to be able to offer these services to SME and large enterprise businesses.

Call recording has been available for a while and is a mature product. The key applications have been MIFID II for financial Service tracking and PCI compliant call recording for where credit card details are collected over the phone. The recent change, is that there is an increasing use of Call Recording to provide the business with the data to target areas for improvement through staff training and to secure details of customer interactions for future reference and to improve customer service.

Analytics is the second growing offering. Businesses are increasingly using Analytics on every customer inbound channel to gather information to help them to sell better and to understand what media their customers are using to communicate with them. This data helps them to understand how their customer is interacting. Demand for these analytic products is very high. Service Providers such 8×8 have invested in building their own analytics solutions and others are collaborating with providers like Akixi, Dubber and Tollring to be able to offer analytics solutions. The data provided helps the business to understand how to manage calls effectively and to identify future possibilities for new products.

Stay tuned for our upcoming posts where we will be covering what else we have seen makes Service Providers successful in this ever-changing and highly-competitive market.

Also, if you wish to contribute to our market research (due to be released on August 31st), please follow the links below. All participants will receive one ticket at our upcoming European VoIP Summit and have the opportunity to join our webinar on September 7th where we will be communicating our top-level results and some of the main trends we have seen in the UK Hosted VoIP and SIP Trunking market in the last six months.

Hosted VoIP Survey

SIP Trunking Survey

Q Advisors and Cavell Group Announce Strategic Alliance February 4, 2016

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DENVER and LONDON, Feb. 3, 2016 /PRNewswire/ — Q Advisors and Cavell Group are pleased to announce that they have formed a strategic alliance.  Through this alliance, the two firms will capitalize on Q Advisors’ deep global investment banking expertise in the telecommunications, media, and technology (TMT) industries and Cavell’s research and consulting capabilities in the cloud, VoIP and managed services arenas to offer expanded services to clients in the U.S. and Europe, the Middle East and Africa (EMEA.)  The impetus behind the alliance stems from a growing European hosted unified communications (UC) market that is anticipated to almost double in size within the next three years and a maturing U.S. cloud market with significant growth potential in the mid-to-large enterprise segments.  U.S. service providers are particularly well poised to tap into the accelerating European cloud growth opportunity, while large European operators are looking to expand their operations into the sophisticated U.S. cloud market to serve U.S.-based enterprises with multi-location, global operations.  Q Advisors and Cavell are therefore joining forces to ensure they can fully service the spectrum of investment banking, research and advisory requirements that global firms typically need to pursue cross-border transactions.

“Our strategic alliance with Cavell Group, a leading research and consulting firm in the telecom, cloud, and managed services sectors, will enhance our offering, particularly for U.S. TMT companies seeking to expand into Europe.  We will be in a better position than ever before to provide deep intelligence on these highly specialized sectors and more local access in Europe,” stated Michael Quinn, a partner at Q Advisors.

Matthew Townend, Director, Research & Consulting, Cavell Group said, “Our strategic alliance with Q Advisors is a natural extension of our current activities. It will expand our reach into the U.S., while enabling our EMEA customers to benefit from Q Advisors’ expertise. Our firms are confident that through our combined market-leading expertise and experience, we can help our clients accelerate the growth of their businesses.”

Q Advisors and Cavell will officially kick off their alliance at the upcoming European VOIP Summit on March 1 in London, hosted by Cavell Group.  Quinn and Townend are both slated to speak at the conference, along with a roster of industry leaders.    More information on the conference can be found at http://www.cavellgroup.com/events/european-voip-summit.html.

About Q Advisors LLC

Q Advisors LLC is a leading global boutique investment bank formed in 2001 serving public and private companies, PE firms, entrepreneurs and large multi-nationals in the telecom, media, and technology (TMT) sectors. The firm has extensive, global reach, while also providing the personalized service of a boutique advisory firm. Thanks to our partners and senior staff, who come from leading investment banks and operating companies, we leverage extensive industry knowledge and analytical insights to help our clients achieve successful M&A and capital markets transactions. www.qllc.com

About Cavell Group

Cavell Group was formed over 10 year ago by a team of Senior Executives, who had been instrumental in building the early internet market both at UUNET and Level 3. Since 2003 the firm has delivered consultancy, professional services and technical training projects in well over 30 countries around the world.  Originally focused on service providers the firm has expanded its reach to serve both large enterprises, public sector organizations as well as Vendors.  Through a merger with Illume Consulting in 2012 Cavell acquired a research capability as well as extended its customer base and consulting capabilities. www.cavellgroup.com

SOURCE Q Advisors

 
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