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Continuing debates over the success of MS Lync at Convergence South October 8, 2013

Posted by Dominic Black in Uncategorized.
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Once again at the convergence summit there was a strong emphasis on Microsoft Lync, which possibly indicates the level of interest that exists. However if you walked around the show floor there were many more exhibitors offering competitive offerings.

Unlike at the Convergence North conference, there was a panel discussion “Lync Challenged” instead of a Microsoft employee. Unfortunately there was not much challenging, as the panel members were either providers who sold Lync or resellers whose main product was Lync. On the panel were Adam Cathcart of Outsourcery, John Whitty of GCI Channel Solutions, Graham Fry of Avsnet and Guy Miller of Tipicall.

According to the panel member Lync apparently has major take up in medium size businesses up to enterprise level who have between 50 and 1000 employees with 85% of those using Lync using the Voice capability not just for its basic UC application base.  This is contrary to what illume has seen in our last discussions with providers in which most said that Lync was used as a UC application with only key members of businesses using it for its full voice capabilities.

Lync still has considerable barriers to take up with many of the audience voting that it was too complex to deploy (35%) and that using it was a steep learning curve (31%). The panel mentioned that it was a difficult product to sell as it needs lots of resources and support and education on the product was key, as many traditional resellers do not see what its full potential is.

Interestingly, Ian Hunter Editor Comms Business Magazine mentioned that the only reason that Lync was its own separate topic for a seminar, was that he had asked all the providers for a case study where Lync had been successfully installed and was being used for Voice, and had not yet received any actual case studies from providers except where they had installed Lync into their own systems.

illume is tracking carefully the growth in Lync, but is still receiving extremely different messages from both providers and reseller, with the Hype yet to be lived up to but certainly some progress.