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Griffin enters VoIP market with “The Voice Factory” October 19, 2011

Posted by Matthew Townend in Uncategorized.
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Yesterday Griffin announced that it was entering the VoIP market in 2012 with a series of hosted and trunking services. I guess there was two particularly interesting elements to this announcement were; firstly they like many recent entrants have chosen to work with a third party to get to the market quickly, in this case “The Voice Factory” & secondly why they said they were entering the market. What particularly stuck out to me was when Andrew Dickinson Griffin MD said :

“Most importantly, in one of the fastest growing areas of the market – MPLS, many of the tenders we see ask about the availability of cloud services.”

I guess some people may say Griffin were pretty late to the party with most of their competitors offering service, or others could say just in time as the market is taking off! I guess only time will tell.

It will be interesting to see whatwill happen with all the whitelabel providers popping up in the market, with Hipcom, Siphon, Sipcom & now “The Voice factory” amongst others its getting pretty crowded!