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How a Savvy Service Provider can Survive and Grow – Part III August 23, 2017

Posted by Dominic Black in Uncategorized.
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shutterstock_150110996Creating Bundles of Success

We have frequently heard that selling telephony services on features is simply emulating the old PBX sales approach and that hosted services benefits for a solution-based sale. Now we have figures to prove it. Cavell figures for 2016-17 confirm that where Service Providers in the channel are seeing success is in the SME where Service Providers are bundling a tight solution and with a very defined set of capabilities. The advantage of bundling is that it creates a solution-based proposition with a vertical or horizontal approach where the Channel understands their pricing, margin and the commercial and technical solution.

Vertical bundles are very strong, enabling the Service Provider to sell down a single vertical and targeting on features needed by that vertical. Cavell has seen a number of Service Providers target specific verticals by integrating into key business solutions that that vertical works with. It requires that the Service Provider understand the business processes of the customer and demonstrates this value to the customer.

Horizontal solutions can be equally strong with specialised CRM integration, or solutions with voicemail control options for road warrior use. Bundles can be commercial or technical, the secret is to tailor them to your target market and demonstrate an understanding of their requirements. A sound business approach for a Service Provider would be to start with commercial bundles and then develop into a technically integrated bundled solution as the customer requirements become clear. The approach for the Service Provider is to analyse your USPs, examine your customer base and products and then look at the rest of the market to determine your competition.

Bundling is more about how to do better with what you already have than about offering anything new.

Service Providers who embrace these opportunities and build solutions with specific value in mind are most likely to be the winners in the market.


If you wish to read more about how the market is changing, please get in touch for more information on Cavell’s market reports due to be released next week on Thursday, August 31st.

 

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How a Savvy Service Provider can Survive and Grow – Part I August 11, 2017

Posted by Dominic Black in Uncategorized.
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Many businesses in the UK, small, medium and large are suffering. Pressures created by fears of what BREXIT may bring, austerity reducing the flow of money and challenging economic conditions, mean they are searching for efficiencies and cost saving opportunities to maintain and grow. These are requirements that the savvy Service Provider can meet to grow their own business. Services have become increasingly competitive and the number of Service Providers in the UK now exceeds 95, so business customers have choice, and this creates the need for Service Providers to increase the attractiveness of their offerings creating stickiness to maintain their current clients and to introduce new value-added services to increase their client base.

Value Added Services that Improve Customer Service

Good customer service is key to business success in every sector and the market research firm Cavell are reporting an increasing demand for call centre features for business telephone users beyond the contact centre. They surmise that this is a direct result of the drive to improve customer services.  The business goal is to collect data from communications that will provide information to help the business to make customer communications better and enable multiple communication channels to be utilised beyond voice, including social media and instant messaging. Call Recording and Analytics are the two key basic call centre offering in demand and large platform providers are increasingly developing these capabilities, or collaborating to be able to offer these services to SME and large enterprise businesses.

Call recording has been available for a while and is a mature product. The key applications have been MIFID II for financial Service tracking and PCI compliant call recording for where credit card details are collected over the phone. The recent change, is that there is an increasing use of Call Recording to provide the business with the data to target areas for improvement through staff training and to secure details of customer interactions for future reference and to improve customer service.

Analytics is the second growing offering. Businesses are increasingly using Analytics on every customer inbound channel to gather information to help them to sell better and to understand what media their customers are using to communicate with them. This data helps them to understand how their customer is interacting. Demand for these analytic products is very high. Service Providers such 8×8 have invested in building their own analytics solutions and others are collaborating with providers like Akixi, Dubber and Tollring to be able to offer analytics solutions. The data provided helps the business to understand how to manage calls effectively and to identify future possibilities for new products.

Stay tuned for our upcoming posts where we will be covering what else we have seen makes Service Providers successful in this ever-changing and highly-competitive market.

Also, if you wish to contribute to our market research (due to be released on August 31st), please follow the links below. All participants will receive one ticket at our upcoming European VoIP Summit and have the opportunity to join our webinar on September 7th where we will be communicating our top-level results and some of the main trends we have seen in the UK Hosted VoIP and SIP Trunking market in the last six months.

Hosted VoIP Survey

SIP Trunking Survey

Telcos missing out on Digital Disruption opportunity whilst CPaaS providers act October 27, 2016

Posted by Matthew Townend in Uncategorized.
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You cannot help but read about how digital disruption is helping revolutionise existing businesses and enable new businesses to establish and disrupt complex industries. I think most people would also agree that at the heart of most business models are communications of different types.

So why is it that we find that Traditional model and fixed Telecoms companies are in general leaving this market opportunity to the CPaaS and development market to address?

Today, Cavell launches a report co-authored by Matthew Townend, Research and Consulting Director at Cavell, and Mike Wilkinson, one of the most respected senior marketing figures in the Technology market, former VP Product Marketing at Broadsoft and a pioneer in the whole UC and VoIP marketplaces.

In the report “The Communications Platform as a Service Market – Market Opportunities for Service Providers”, Cavell are exploring why companies like UBER, AIRBNB & WhatsApp all have chosen CPaaS providers like Twilio to power the transformation we are witnessing.

The paper addresses why the longstanding traditional Service Providers have not been able to embrace this opportunity, and what they might have to do in the future to be relevant both to these large scale global players, but also to their traditional national Enterprise customers who seek to establish new business processes and value propositions.

Matthew Townend, commented:

“As we move into a period of Digital transformation, we want to have real-time communications embedded into all sorts of business and consumer applications, and users want communication delivered in the context of their business and personal lives, however, not in the way vendors and communications providers prescribe it. Communications providers are going to have to deliver CPaaS platforms and capabilities that enable this change. “

“We are already seeing Business customers who demand their communications be imbedded in their vertical applications, as in their business they spend their life in say a hospitality business process tool. They do not want to receive it in the PBX or Cloud vendors UC all singing all dancing portal.”

For more details on the report please click here.

Cavell are Co-Hosting an industry dinner with the Internet Telephony Service Provider Association (ITSPA) in London, where we will be exploring these issues with a group of different service providers whilst also enjoying a great dinner and networking opportunity. Matt and Mike will both be at the dinner. For more details and how to book tickets please visit our website.

Cavell’s European Research Shows VoIP Markets at Very Different Stages of Development October 12, 2016

Posted by Dominic Black in Uncategorized, VoIP Numbers.
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Amsterdam – 11th of October 2016 – Cavell Group today launched its European VoIP research which includes detailed studies of the French, German, Dutch, Belgian, Italian, Spanish and Portuguese markets.

Cavell can see that the UK is the largest market in terms of number of customers, however, the Dutch market continues to be the most developed. The French and German markets are showing signs of growth and maturity with increasing numbers of Service Providers launching a service.

The research shows three groups of countries in terms of market maturity with Netherlands and the UK leading the way, followed by France, Germany and Spain, with Italy and Portugal being the least mature.

Cavell also has seen a particular focus in the French market which is likely to lead to strong growth in the coming year.

Dominic Black, Senior Analyst at Cavell Group, stated: “Each market operates with slightly different dynamics and we see different pricing approaches and platform choices by the market. It would be fair to say that no two countries are the same in terms of their development or their individual market dynamics.”

The research team is happy to share further comments and views on their findings, so should you have any queries, please contact Francisca Dinga, Marketing & Research Assistant at Cavell Group:

Email: francisca.dinga@cavellgroup.com

Telephone:  +44 (0) 1206 911393

European VoIP Summit Amsterdam: Last chance to book your seat with only 12 tickets left! October 3, 2016

Posted by Dominic Black in Uncategorized.
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The European VoIP Summit is only one week away and over 100 delegates from around 35 service providers have already registered to join us on the 11th of October at Hotel Arena in Amsterdam.

This is our 3rd summit and the first in Amsterdam, and it brings together traditional telcos and innovative cloud companies and suppliers for a day of insightful panel discussions and keynote presentations on how the market is developing.

Top-level industry experts and market leaders such as Liberty GlobalKPNBluefaceDestinyFuzeNFON and Voiceworks will share their views and unique experiences in the European VoIP space.

The event is empowered by our Gold Sponsors, top vendors AudioCodesBroadsoft and Genband, and our exhibitors Panasonic BusinessSiphonPolycom and Yealink.

Last but certainly not least, Cavell will be launching its new European VoIP market reports, covering Benelux, France, Germany, Portugal, Spain and Italy. Our geographical expansion will offer you a more accurate overall picture of the market, so if you are interested in finding out more, please stay tuned.

All in all, we are witnessing history in the making, so book now to avoid disappointment!

If you have any questions, please get in touch.
We look forward to seeing you in Amsterdam!

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Many thanks to our Gold Sponsors:

The UK Hosted VoIP market adds over 259,000 seats in the first six months of 2015 July 30, 2015

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The Hosted VoIP market has seen exceptional growth in the first six months of 2015 with the total number of Hosted VoIP seats growing from 1,649,219 to 1,908,673 – a growth of 15.73%. This represents the largest growth that Cavell has seen in a six monthly period since we started tracking the market.

Providers who focus on the Large Enterprise segment (over 1000 seats) and providers who focus on the Micro segment (1-9 seats) have all added significant seats in the last six months and Cavell has again not seen much growth in the midmarket (50-500 seats). The growth from the large enterprise segment was encouraging as Cavell has seen providers in this space struggle to add seats in the past due to the length of time to migrate large legacy bases.

Cavell has also seen an increase in M&A activity in the last six months, both strategic and “fire” sales. Currently Cavell is tracking 86 Hosted VoIP providers in the UK of which a large number have revenues below £10m. With platform providers entering the market as well with their own cloud platforms (Avaya, Genband, Broadsoft, Mitel), the face of the UK market could change rapidly as competition may drive the market to consolidate further.

The full report will be available to purchase through our new website: www.cavellgroup.com and can be preordered by contacting dominic.black@cavellgroup.com.

illume research publishes its mid-year Hosted VoIP and SIP market reports September 18, 2013

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illume research have now published our 6 month reports on both the SIP market and the Hosted VoIP market. The reports are available to buy from illume’s website http://www.illumeresearch.com/shop-research.html   

The reports look at the 5-year forecasts for the VoIP and SIP markets and the future drivers for these markets. We also show the current market figures and we breakdown those numbers into relevant segments. As we publish our reports every 6 months there have been significant changes in the market since our last report which we highlight and discuss the future impact of them on the market.

Each report is £588 incl VAT but if you would like to purchase both together in a package please contact us at reports@illumeresearch.com as we offer a bundled package at a discounted price of £1088 incl VAT.