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The concept of selling UC is dying! Service Providers offer industry/sector specific propositions to meet customer demand September 13, 2016

Posted by Dominic Black in Uncategorized.
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For well over a decade, the industry has been talking about Unified Communications, with vendors trying to push the idea that end users want to unify all their communications through one interface (normally vendor specific), and that they need to utilise a number of new communications mediums through this interface (including: Video, Presence, Collaboration, etc.).

When we look at the players who have been successful in selling hosted communications both in the UK and Europe, we see that very few are selling a concept of UC at all. What they have done well is they have segmented their customer base and they have produced bundled solutions that understand the “Context” within which the customer is operating and have offered solutions accordingly. Yes, there are some customers who want an all-singing, all-dancing UC experience, like you see in most vendors videos, but this appears to be a minority.

Our recent research on the Hosted Comms market shows that most service providers have developed their segmentation further, and they are now offering solutions that are designed to suit their customers’ needs in relation to the Vertical industry segment they operate in.

Figures have shown that 41% of the service providers tracked by Cavell, offer a selection of vertical solutions, 66% of which offer a public sector proposition, some providers selling solutions specifically tailored for one of the following public sector segments: local government, central government, education, healthcare, housing, public administration, justice, and emergency services.

The main commercial segments have been Financial (41%), Retail (38%) and Hospitality (23%). Other prevalent business categories vertically targeted by service providers are construction, media, travel & transport, and organisations operating in the legal sector. Cavell has also witnessed signs of verticalisation in technology, automotive, recruitment, logistics, manufacturing, third sector and professional services.

Matthew Townend, Director of Research & Consulting at Cavell stated: “The increased verticalisation shows an increasing requirement for Service Providers to offer solutions that recognise the context that their customers work and communicate in, rather than attempting to offer a broad based UC solution that attempts to dictate how they should communicate”.


Cavell Group have launched their latest UK Hosted VoIP and SIP Trunking market reports on the 2nd of September. For more information, please read our previous blog post.

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UK Business Hosted VoIP market breaks 2 million seats at the end of 2015. February 22, 2016

Posted by Dominic Black in Uncategorized, VoIP Numbers.
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Cavell has finished their latest research on the UK Hosted VoIP market which, as of 31st December 2015, had grown by 266,392 seats (13.95%) since June to reach a total number of 2,175,065 seats. This represents the largest growth in terms of actual seats over a six monthly period since Cavell started tracking the market 10 years ago, beating the next largest growth period which was incidentally recorded in the first six months of 2015. This meant that 2015 was by far the strongest year for Hosted VoIP as the market added 525,846 Seats (31.88%) over the whole year, far exceed 2014’s total growth of 355,153 seats.

This growth came mainly from the SME end of the market although there were encouraging signs of growth in the midmarket where there are starting to see some Service Providers have success in packaging solutions that can compete with PBXs as well as a stream of PBX vendors entering that area of the market with their own solutions including: Mitel, Avaya, Shoretel, MDS, IP Cortex etc.

The Large Enterprise did not grow at all as forecast with Service Providers reporting that in a lot of cases customers are starting to choose Skype for Business, where previously they may have sold a solution such as Cisco HUCs. The majority still do not use it voice but this is changing as an increasing number of Skype for Business customers are now using it for voice alongside presence and messaging.

Although growth had come from different customer size segments, the market was only 1,341 seats less than Cavell’s previous report, representing a 0.5% difference between Cavell’s forecast and the actual figure.

Cavell will be releasing the full report on the UK Hosted VoIP market in the next few weeks which includes:

  • Five year forecast for the market size by customer size
  • Market revenues and forecast for seats, minutes and handsets
  • Pricing and bundling analysis
  • Future drivers and roadblock to market expansion
  • M&A analysis
  • Technology changes
  • List of Service Providers selling Hosted VoIP services in the UK
  • Other important developments and analysis on the Hosted VoIP market

The report is available to pre-order from our website here: http://www.cavellgroup.com/index.php/research/reports

SME drives strong growth in the Hosted VoIP market March 24, 2015

Posted by Dominic Black in Uncategorized.
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Cavell have released our latest Hosted VoIP report that focuses on the trends and developments in the last six months of 2014 and also includes our 5-year forecast for seat numbers and revenues.

Cavell have seen the market fulfill the strong growth that was forecast in our midyear report with the SME segment, where average employee size is between 10-50 seats, driving growth. As of 31st December 2014, there were 1,649,219 Hosted VoIP seats in the UK, growing by 245,489 seats (17.49%) in the last six months. The large enterprise segment (1000+ seats) has also seen stronger growth than in previous years as some large bids that had been won earlier in the year were finally in deployment phase.

The market is still very fragmented with over 80 providers serving the UK market although what is interesting now is that many are speaking to Cavell about looking to expand overseas. We have also seen US giants Thinkingphones and Vonage setting up operations in the UK, who join other large international providers such as 8×8, RingCentral and Nfon who have entered in the last few years.

What has been interesting in this report is the impact of fibre, which has not had the predicted effect on driving growth in the midmarket. Although BT is on target to reach their fibre rollout figure, the fibre is still not in the right areas, which is making it difficult for providers and channel partners alike to offer it as a service, especially as the availability and price ranges differ so significantly depending on location.

If you would like more details on the full report please contact Dominic Black at dominic.black@cavellgroup.com for all enquiries or purchase at http://www.illumeresearch.com/shop-research.html

Hosted VoIP market reaches 995059 seats July 22, 2012

Posted by Matthew Townend in VoIP Numbers.
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The VoIP market continues to perform well, although the growth slowed slightly with the market hitting 995,059 seats at the end of June 2012.  While undertaking our research it was also clear that we are starting to see the impact of the new “Multi instance” services being offered by Cisco, Mitel & others with Ciscos HCS service and Mitel MICD services. We have seen recent launches from Talk Talk and Vodafone in the UK market and we know of many global providers looking to role out Cisco’s HCS service in the near future. These launches are normally focussed at the enterprise, where some customers prefer multi instance approach, to the traditional multi tenant. It also signifies a more aggressive move from traditional PBX players into the hosted market, as CPE sales continue to decline.

For the first time illume has also published the split of users by company size showing that there was 22% of the market in 1-10 employee segment, 21% of the market in 11- 50 employees segment,  15% of the market in 51-500 & 42% in the 500+. We also looked at the split of Data usage and its clear that EFM and FTTC technologies are starting to have an impact, but managed ADSL and VPN technologies being most prominent.

The other theme that came through our interviews, was that providers were focussing heavily on the use ability of their services and interfaces rather than a race for new features. Also providers were skill sceptical about the likely success of Microsoft Lync as a Multi tenanted hosted offering.

illume will be updating its market reports and forecast in August to reflect these latest market changes.