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How a Savvy Service Provider can Survive and Grow – Part III August 23, 2017

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shutterstock_150110996Creating Bundles of Success

We have frequently heard that selling telephony services on features is simply emulating the old PBX sales approach and that hosted services benefits for a solution-based sale. Now we have figures to prove it. Cavell figures for 2016-17 confirm that where Service Providers in the channel are seeing success is in the SME where Service Providers are bundling a tight solution and with a very defined set of capabilities. The advantage of bundling is that it creates a solution-based proposition with a vertical or horizontal approach where the Channel understands their pricing, margin and the commercial and technical solution.

Vertical bundles are very strong, enabling the Service Provider to sell down a single vertical and targeting on features needed by that vertical. Cavell has seen a number of Service Providers target specific verticals by integrating into key business solutions that that vertical works with. It requires that the Service Provider understand the business processes of the customer and demonstrates this value to the customer.

Horizontal solutions can be equally strong with specialised CRM integration, or solutions with voicemail control options for road warrior use. Bundles can be commercial or technical, the secret is to tailor them to your target market and demonstrate an understanding of their requirements. A sound business approach for a Service Provider would be to start with commercial bundles and then develop into a technically integrated bundled solution as the customer requirements become clear. The approach for the Service Provider is to analyse your USPs, examine your customer base and products and then look at the rest of the market to determine your competition.

Bundling is more about how to do better with what you already have than about offering anything new.

Service Providers who embrace these opportunities and build solutions with specific value in mind are most likely to be the winners in the market.


If you wish to read more about how the market is changing, please get in touch for more information on Cavell’s market reports due to be released next week on Thursday, August 31st.

 

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The Fine Line of Trust in Customer Relationships #EVSLDN17 January 24, 2017

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Cavell are proud to announce the European VoIP Summit 2017 Guest Speaker: IBM’s Global Communications Industry Leader Rob van den Dam.

In a highly competitive market, telcos often struggle to differentiate their services and in their ongoing race to bring out new features and solutions they can find themselves at risk of losing focus on what remains constantly important: customer experience.

Join us for the European VoIP Summit 2017 on March 9th at the QEII Conference Centre, in London to discover the key to mastering:

The Fine Line of Trust in Customer Relationships

For customers, their ideal customer experience is prompt and effective response to queries, outstanding service and fair resolution to complaints, said van den Dam. But telcos are falling way short of that ideal. They generally rate average to good – but that’s not good enough. You really have to excel at customer experience if you’re going to be competitive.

Rob van den Dam’s Keynote Presentation touches on:

  • Findings from IBM’s global telecom consumer survey
  • Personal data to reshape customer experiences
  • Digital trust as the key factor in relationships between customers and providers
  • Telcos’ unique position in the personal data opportunity

Tickets are selling fast: register here today and be sure not to miss out on this unique opportunity!


About Rob van den Dam

SONY DSC Rob van den Dam leads strategic thought leadership in telecommunications and media & entertainment, developing future agendas, industry outlooks and business value realization studies.

He has over 25 years experience in the communications industry. Rob periodically presents at major industry conferences, such as ITU World, GSMA Mobile Asia, TMForum, CommunicAsia, Digiworld, Total Telecom and IBC.

He has published multiple articles in, amongst others, the Annual Review of Communications, Jnl of Telecommunications Management, European Communications, Total Telecom Magazine, Broadcast Engineering, Telecom Asia and Mobile Europe.

Update your Diary for the 9th of March! January 16, 2017

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European VoIP Summit 2017 – QEII Centre, London

The Service Providers event of the year is coming soon and tickets are selling fast! Here are 5 reasons you should book today and avoid disappointment:

1. Insightful Panel Discussions

Key Topics to be Explored:

  • Who will be the winners and losers following the ISDN/PSTN Switch Off?
  • Who will run the Communications Platform of the future?
  • What role do developers play in the future of communication?
  • Regulation: What is changing and how does this impact you?

 

2. Unmissable Presentations

Meet the Industry Leaders:

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3. Industry Keynotes on the State of the Market

Cavell’s respectable analysts will share their thoughts on the state of the market:
  • How to compete in the new communications landscape
  • Trends in the European VoIP Markets
  • What does the future of communications hold?

 

4. Excellent Networking & Opportunity to Share Experiences and Practices

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5. Special Offer

Bring your colleagues along! The Service Provider Pass includes 3 tickets for £300+VAT offering you 20% off each ticket when bought together.

Buy your ticket here

If you have any questions, please get in touch.
We look forward to seeing you on the 9th of March!

Many thanks to our Sponsors!

Gold Sponsors:

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Exhibition Sponsors:

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The concept of selling UC is dying! Service Providers offer industry/sector specific propositions to meet customer demand September 13, 2016

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shutterstock_150110996

 

For well over a decade, the industry has been talking about Unified Communications, with vendors trying to push the idea that end users want to unify all their communications through one interface (normally vendor specific), and that they need to utilise a number of new communications mediums through this interface (including: Video, Presence, Collaboration, etc.).

When we look at the players who have been successful in selling hosted communications both in the UK and Europe, we see that very few are selling a concept of UC at all. What they have done well is they have segmented their customer base and they have produced bundled solutions that understand the “Context” within which the customer is operating and have offered solutions accordingly. Yes, there are some customers who want an all-singing, all-dancing UC experience, like you see in most vendors videos, but this appears to be a minority.

Our recent research on the Hosted Comms market shows that most service providers have developed their segmentation further, and they are now offering solutions that are designed to suit their customers’ needs in relation to the Vertical industry segment they operate in.

Figures have shown that 41% of the service providers tracked by Cavell, offer a selection of vertical solutions, 66% of which offer a public sector proposition, some providers selling solutions specifically tailored for one of the following public sector segments: local government, central government, education, healthcare, housing, public administration, justice, and emergency services.

The main commercial segments have been Financial (41%), Retail (38%) and Hospitality (23%). Other prevalent business categories vertically targeted by service providers are construction, media, travel & transport, and organisations operating in the legal sector. Cavell has also witnessed signs of verticalisation in technology, automotive, recruitment, logistics, manufacturing, third sector and professional services.

Matthew Townend, Director of Research & Consulting at Cavell stated: “The increased verticalisation shows an increasing requirement for Service Providers to offer solutions that recognise the context that their customers work and communicate in, rather than attempting to offer a broad based UC solution that attempts to dictate how they should communicate”.


Cavell Group have launched their latest UK Hosted VoIP and SIP Trunking market reports on the 2nd of September. For more information, please read our previous blog post.

Cavell Research Shows Customers Leapfrogging SIP to a Hosted VoIP Solution September 2, 2016

Posted by Matthew Townend in VoIP Numbers.
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shutterstock_390707236 (3)

Cavell Group’s latest IP Voice market reports show unexpected market dynamics, with the SIP Trunking market performing slower than expected and the Hosted VoIP market continuing to grow strongly.

Cavell has seen strong growth across all segments of the Hosted VoIP market in the last six months. The market has shown 11% growth reaching a total of 2,423,123 Business Hosted VoIP seats, while the SIP Trunking market has only grown 9.94% in the last six months to a total of 2,113,528 SIP trunks. This is a slowdown in the migration from ISDN to SIP Trunking and may show that customers are leapfrogging SIP to move directly to a hosted solution.

In the previous six months (June to December 2015) the SIP Trunking market had grown by 13.73%, hence during these six months the market has suffered a slowdown, which Cavell believe is due to a few key factors, such as BT’s announcement of 2025 as the End-of-Life of the ISDN Network having yet to stimulate customers and providers to make immediate migrations. Also, the market for SIP is becoming increasingly competitive from a price perspective, leading service providers to drive customers toward more lucrative Hosted VoIP solutions, and lastly, easy-to-migrate customers have already moved, meaning the remaining customers may need specific technical or commercial considerations.

Matthew Townend, Director of Research & Consulting at Cavell stated:

“There is probably not one Call Centre in the land that has not migrated from ISDN to SIP, but the remaining approximately 50% of the market set to migrate, is going to need more compelling commercial and technical reasons to move.”

“If providers do not build a migration plan for their ISDN customers, they are likely to see the Hosted VoIP providers move them to their services before they react”, he added.

If you are interested in finding out more about the UK Hosted VoIP and SIP Trunking markets, the reports have been released for purchase today and are available on our website: www.cavellgroup.com/uk-research-reports. or contact Francisca Dinga francisca.dinga@cavellgroup.com

 

 

 

 

 

 

 

 

 

 

 

 

Cavell is beginning latest round of research on the UK Hosted VoIP and SIP Trunking markets July 7, 2016

Posted by Dominic Black in VoIP Numbers.
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Cavell is commencing our latest round of research on the Hosted VoIP and SIP Trunking markets and is looking for input from Service Providers into our survey. As many of you are aware, the data that is inputed for our research is used to build a total market picture for the VoIP and SIP markets across the UK and individual company data is confidential.

Cavell will be running a webinar in August to go over the top level findings with those companies that have contributed to the survey and will receive discount codes to our upcoming European VoIP Summits.

Please follow the links for each survey below, each one should take around 5 minutes and your input is greatly appreciated

Hosted VoIP

SIP Trunking

If you would like to discuss this research or speak to one of our analysts, please contact Dominic Black at dominic.black@cavellgroup.com

 

Cavell is pleased to announce two new European VoIP Summit dates. June 15, 2016

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After the success of the past two European VoIP Summit’s in London, Cavell is please to announce that we are taking the event to Amsterdam on the 11th of October 2016 and returning to London on the the 9th March 2017.

The European VoIP Summit is the largest event focused on Service Providers with the leaders of the VoIP industry coming together for a day of panel discussions, keynotes and presentation from experts and market leaders in the market from across Europe. Our previous event earlier this year in London had over 220 delegates from 58 European Service Providers, see more information here from that event

Amsterdam – 11th October 2016

As Cavell expanded our research team into the Dutch market with Rob Kurver joining the team in December, it was an easy decision to try to replicate the event in the most advanced VoIP market in Europe. We are happy to announce that Broadsoft and Genband will be returning as Gold Sponsors although there are plenty of opportunities still available.

You can find out more about the event and buy tickets here, we have finalized the Agenda and are currently signing up speakers for the event.

London – 9th March 2017

The European VoIP Summit 2016 in London earlier this year saw over 220 delegates from 58 Service Providers from around Europe come together for a discussion on the trends and dynamics of the European VoIP industry.

We have booked the QEII conference center in the heart of Westminster, London for the event, with views looking over the Houses of Parliament and Westminster Abbey. As we sold out last year, we have expanded the space to accommodate many more attendees and expect around 250 this year. Yealink have continued their association with our event and will be Gold Sponsors for the 2017 event.

We have our agenda here for the London event and will be propagating the list with speakers when they confirm. Tickets can be purchased here

Speaking and Sponsorship

Speaking slots and Sponsorship is still available for both events, please contact Dominic Black at dominic.black@cavellgroup.com if you are interested in sponsoring or speaking

GoDaddy enters the VoIP communications space with acquisition of FreedomVoice May 19, 2016

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GoDaddy have acquired FreedomVoice, a US based VoIP Provider, to deliver voice services to their portfolio of services tailored towards SME customers. With 14m customer globally, GoDaddy has a huge opportunity to cross sell services to these customers and recognises that voice communications solutions are key to SME customers and this acquisition will enable them to target their customers effectively.

FreedomVoice cost GoDaddy a reported $42 million in cash plus up to $5 million in potential future milestones payments with most of the team remaining with FreedomVoice. With over 200,000 SME customers, the synergies between the two companies are clear. It will be interesting to see whether GoDaddy can find ways to use technologies like WebRTC to deliver integrated voice products into their current solutions to really deliver an differentiated voice product to their customers.

Read about the acquisition here

UK Business Hosted VoIP market breaks 2 million seats at the end of 2015. February 22, 2016

Posted by Dominic Black in Uncategorized, VoIP Numbers.
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Cavell has finished their latest research on the UK Hosted VoIP market which, as of 31st December 2015, had grown by 266,392 seats (13.95%) since June to reach a total number of 2,175,065 seats. This represents the largest growth in terms of actual seats over a six monthly period since Cavell started tracking the market 10 years ago, beating the next largest growth period which was incidentally recorded in the first six months of 2015. This meant that 2015 was by far the strongest year for Hosted VoIP as the market added 525,846 Seats (31.88%) over the whole year, far exceed 2014’s total growth of 355,153 seats.

This growth came mainly from the SME end of the market although there were encouraging signs of growth in the midmarket where there are starting to see some Service Providers have success in packaging solutions that can compete with PBXs as well as a stream of PBX vendors entering that area of the market with their own solutions including: Mitel, Avaya, Shoretel, MDS, IP Cortex etc.

The Large Enterprise did not grow at all as forecast with Service Providers reporting that in a lot of cases customers are starting to choose Skype for Business, where previously they may have sold a solution such as Cisco HUCs. The majority still do not use it voice but this is changing as an increasing number of Skype for Business customers are now using it for voice alongside presence and messaging.

Although growth had come from different customer size segments, the market was only 1,341 seats less than Cavell’s previous report, representing a 0.5% difference between Cavell’s forecast and the actual figure.

Cavell will be releasing the full report on the UK Hosted VoIP market in the next few weeks which includes:

  • Five year forecast for the market size by customer size
  • Market revenues and forecast for seats, minutes and handsets
  • Pricing and bundling analysis
  • Future drivers and roadblock to market expansion
  • M&A analysis
  • Technology changes
  • List of Service Providers selling Hosted VoIP services in the UK
  • Other important developments and analysis on the Hosted VoIP market

The report is available to pre-order from our website here: http://www.cavellgroup.com/index.php/research/reports

Cavell Group’s Benelux VoIP Research Report shows a highly competitive Hosted VoIP market in the Netherlands December 14, 2015

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Cavell’s latest research shows that the Dutch Hosted VoIP market has a total of 820,000 Hosted VoIP business subscribers and now leads mainland Europe in terms of Hosted VoIP penetration in the business market.

Rob Kurver, Cavell’s Benelux Analyst, stated:

“The Netherlands market is so advanced because we have a combination of factors at play that has helped the adoption of these services. The Netherland market has good broadband coverage, is deregulated and Cavell have identified over 60 new businesses emerge to serve the market. Traditionally Hosted VoIP services have been adopted first by the SME market and the Netherlands benefits from a large number of small businesses.”

Within the 60 Service Providers that have emerged to serve the Dutch market, there are the traditional incumbent providers such as KPN and Ziggo, but also some very successful new Service Providers such as RoutIT, Voiceworks and Voys who have helped to create such a strong competitive marketplace. What is interesting is that 75% of the total number of seats are provided by top 10 providers so Cavell expects that there will be increased M&A activity in the future as the market consolidates.  If we compare Netherlands with the UK, where Cavell have been publishing research for over 10 years, we see that the UK has 86 providers and although with a lot smaller potential market, the Netherlands has over 60 which highlights the strength and competition in the market.

Cavell held a launch event last week in Amsterdam and Brussels with some key Service Providers in each individual market attending and look forward to seeing them again at the European VoIP Summit on the 1st of March in London. We will also be releasing further reports on the Hosted VoIP market in other European regions in 2016.

The report is available for purchase from our website: http://goo.gl/rm4OF4

To find out more contact:

Rob Kurver – Benelux Analyst: rob.kurver@cavellgroup.com

Dominic Black – UK & European Analyst: dominic.black@cavellgroup.com